There are 7 essential parts of a marketing plan: 1. Actionable Marketing Strategy… Key Baselines. Simple Executive Summary. 2. Target User Personas. Accurate Competitor Research. 3. 6. 1. Metric-Driven Marketing Goals. 5. A marketing plan describes who your customers are, where they get information and how you expect to reach them. 4. Here are a few important things to keep in mind as you create your plan.