641-657. Grant McCracken *" Grant McCracken is Associate Professor, Department of Consumer Studies, University of Guelph, Guelph, Ontario, Canada N1G 2W1. The investigation is drawn closer from the point of view of the customer. 3 Citations.

Search for other works by this author on: Oxford Academic. The ones marked … International Journal of Cultural Studies, 16 (6). Celebrity status and the attribution of value Show all authors. Movie stars quickly emerged as a new class of celebrities, more attainable than stars had been before. They often think of famous people as role model and try to become those figures (C. Shaffer, 2010). Paul Hollander 1 Society volume 47, pages 147 – 152 (2010)Cite this article. Cultural Foundations of the Endorsement Process Grant McCracken. Google Scholar. Simon Stewart. David Giles. Search Google Scholar for this author, David Giles. Polski Português (Brasil) Português (Portugal) Română Slovenčina Slovenščina Suomi Svenska. EN. Scholar Commons Advanced Writing: Pop Culture Intersections Student Scholarship 9-12-2018 The Power of Influence: Traditional Celebrity vs Social Media Influencer Melody Nouri Santa Clara University, mnouri@scu.edu Follow this and additional works at:https://scholarcommons.scu.edu/engl_176 Part of theAmerican Popular Culture Commons,English … This is a preview of subscription content, log in to check access. Hier sollte eine Beschreibung angezeigt werden, diese Seite lässt dies jedoch nicht zu. Who Is the Celebrity Endorser? Given the aim to encourage a breadth of work, it is not our intention here to set out a tight or prescriptive definition of the term ‘celebrity’ – although this would, in any case, be problematic, as the word is slippery and varied in its connotations. Access options Buy single article. It is inherently tied to consumer interests where celebrities transform their fame to become product brands.. PubMed. Michael Jackson, the Celebrity Cult, and Popular Culture. US$ 39.95. The ascendancy of the celebrity has been fuelled by society’s uneasy relationship with the question of authority.

2125 Accesses. Although the idea of a celebrity has been around for a long time, its mutation into an important cultural force is a relatively recent development. This paper tends to the effect of celebrity support to jewelry advertisements on the conduct of consumers, in particular on Lebanese females. In recent decades the meaning of a celebrity has altered and is now often applied to those who are famous for being famous.

Google allows users to search the Web for images, news, products, video, and other content. A commercial link to movie stardom was soon established, where fan magazines played a big part in educating fans as consumers. Instant access to the full article PDF. Subscribe to journal. The celebritization of society and culture: understanding the structural dynamics of celebrity culture Article (Accepted version) (Refereed) Original citation: Driessens, Olivier (2013) The celebritization of society and culture: understanding the structural dynamics of celebrity culture. Search Google Scholar for this author. Hrvatski Indonesia Italiano Latviešu Lietuvių Magyar Nederlands Norsk. This "Cited by" count includes citations to the following articles in Scholar. Stardom created whole new opportunities for … First Published July 21, 2019 Research Article. University of Winchester, UK See all articles by this author. It studies celebrity endorsement from pristine idea, speculations, efficiency, and presence in the jewelry industry. Metrics details. Go to Google Scholar. This article examines the simultaneously acclaimed and vilified mobile celebrity game Kim Kardashian: Hollywood (KK: H).Through an analysis of popular discourse about the game in dialogue with its play experience, this article showcases the ways in which this scrutiny is tied to value judgments about celebrity culture, affective labor, and emerging monetization strategies in games. Furthermore, these celebrity-culture-obsessions usually begin at an early age, therefore, other than adults, teenagers and children are most impressed.